Kayla Itsines, born on May 21, 1991, in Adelaide, South Australia, is an Australian personal trainer, author, entrepreneur, and fitness influencer. Best known as the co-creator of the Bikini Body Guide (BBG) and the popular fitness app Sweat with Kayla, she has become one of the most recognizable names in the global fitness industry. As of 2025, Kayla Itsines’ net worth is estimated to be a staggering $225 million USD, making her one of the richest fitness influencers in the world.
Her incredible wealth is the result of successful fitness programs, eBook sales, app subscriptions, and brand endorsements. With over 28 million followers on Instagram, Kayla has built a fitness empire that has revolutionized how women approach health and fitness.
In this article, we’ll explore Kayla Itsines’ net worth, income sources, age, height, weight, career milestones, family details, and lesser-known facts. Stick around to uncover everything about her journey from a personal trainer in Adelaide to a global fitness mogul.
Kayla Itsines Net Worth and Income Sources
As of 2025, Kayla Itsines’ net worth is estimated at a whopping $225 million USD. This impressive fortune has been accumulated through various income streams, solidifying her place among the top fitness entrepreneurs globally.
Primary Income Sources:
- Sweat With Kayla App:
The Sweat app, launched in 2016, quickly became the highest-grossing fitness app that year. With over 50 million downloads and generating nearly $100 million annually, this app remains the cornerstone of Kayla’s wealth. - eBook Sales:
Her Bikini Body Guides (BBG) series has sold millions of copies worldwide, offering high-intensity training routines and nutritional advice, contributing significantly to her income. - Brand Sponsorships:
Kayla earns up to $57,000 per sponsored Instagram post, thanks to her 28 million followers, making social media a lucrative platform for her. - Business Ventures & Gym Ownership:
Apart from digital ventures, Kayla owns several gyms in Queensland, which add to her diversified income portfolio. - Book Sales:
She has authored best-selling books like:- The Bikini Body 28-Day Healthy Eating & Lifestyle Guide
- The Bikini Body Motivation & Habits Guide
Kayla Itsines’ Net Worth Breakdown (2025):
| Category | Details |
|---|---|
| Net Worth (2025) | $225 Million USD |
| Primary Income | Sweat App, eBook Sales |
| Other Ventures | Gym Ownership, Sponsorships |
| Annual Earnings | $100 Million USD (Approx.) |
Financial Growth & Future Potential
Kayla’s financial trajectory has been remarkable. From earning $46 million in 2016 to $486 million combined with her ex-partner Tobi Pearce by 2019, her brand’s value skyrocketed. Despite their split, Kayla’s personal net worth remains substantial, with experts predicting further growth through global expansion and new fitness programs.
Kayla Itsines Short Details
Here’s a quick overview of some essential facts about Kayla Itsines:
| Field | Details |
|---|---|
| Full Name | Kayla Itsines |
| Profession | Personal Trainer, Entrepreneur |
| Date of Birth | May 21, 1991 |
| Age (2025) | 33 Years Old |
| Nationality | Australian |
| Height | 5 ft 5 in (165 cm) |
| Weight | 121 lbs (55 kg) |
| Zodiac Sign | Gemini |
| Residence | Malvern, Australia |
Early Life and Career
Kayla Itsines developed an interest in fitness from a young age, playing basketball and netball. Initially aspiring to become a beauty therapist, she changed her career path after discovering her passion for fitness. At just 18 years old, she graduated from the Australian Institute of Fitness as a Master Trainer.
Her career began at a women’s gym in Adelaide, where she realized that many women desired toned physiques without becoming “bulky.” Recognizing a gap in the market, she created targeted workout plans focused on core strength and toned muscles. A simple Instagram suggestion from her cousin led to a social media explosion, gaining thousands of followers and transforming her into a fitness influencer.
In 2013, Kayla co-founded the Bikini Body Training Company with her ex-partner Tobi Pearce, launching the BBG eBooks. The success of BBG led to the creation of the Sweat app, revolutionizing online fitness for women globally.
Family and Relationships
Kayla Itsines comes from a Greek-Australian family. Her parents, Anna and Jim Itsines, are teachers, while her sister Leah Itsines is a food stylist and personal trainer.
Family Details:
| Family Member | Relationship |
|---|---|
| Anna Itsines | Mother |
| Jim Itsines | Father |
| Leah Itsines | Sister (Food Blogger) |
In her personal life, Kayla was previously engaged to Tobi Pearce, with whom she shares a daughter, Arna (born in 2019). After their separation in 2020, Kayla found love again with Jae Woodroffe, marrying him in December 2023. The couple welcomed their son, Jax, in January 2023.
Physical Appearance
Kayla Itsines is known for her toned physique, which reflects her dedication to fitness. Here are some details:
| Attribute | Details |
|---|---|
| Height | 5 ft 5 in (165 cm) |
| Weight | 121 lbs (55 kg) |
| Eye Color | Brown |
| Hair Color | Dark Brown |
| Tattoos | No |
Lesser-Known Facts About Kayla Itsines
- Kayla’s fitness app, Sweat with Kayla, earned more revenue than any other fitness app in 2016.
- She reportedly earns $57,000 per Instagram sponsored post.
- The Sweat app was sold to iFit for a reported $400 million.
- Kayla’s BBG guides have been downloaded over one million times within the first year of release.
- She owns multiple gyms in Queensland, Australia.
- Kayla avoids alcohol and maintains a strict daily routine.
- Her Greek heritage influences her dietary habits and fitness philosophy.
- The Sweat app has generated $100 million annually.
- She embarked on the “Kayla Itsines Bootcamp World Tour” in 2015, visiting cities like New York, Los Angeles, and London.
- TIME Magazine named her one of the 30 most influential people on the Internet in 2016.
FAQs About Kayla Itsines
Q: What is Kayla Itsines’ net worth in 2025?
A: As of 2025, Kayla Itsines’ net worth is estimated at $225 million USD.
Q: What is Kayla Itsines’ main source of income?
A: Kayla’s main income source is her Sweat with Kayla app, which generates $100 million annually.
Q: How tall is Kayla Itsines?
A: Kayla Itsines is 5 ft 5 in (165 cm) tall.
Q: Is Kayla Itsines married?
A: Yes, she married Jae Woodroffe in December 2023.
Q: How many children does Kayla Itsines have?
A: Kayla Itsines has two children: a daughter, Arna, and a son, Jax.
Conclusion
Kayla Itsines is more than just a fitness influencer—she is a global fitness icon who has inspired millions of women worldwide to embrace healthier lifestyles. From launching the Bikini Body Guide to creating the top-grossing Sweat app, her journey is a testament to dedication, innovation, and hard work. With a net worth of $225 million and growing, Kayla Itsines continues to dominate the fitness industry, empowering women everywhere to achieve their fitness goals.
NOTE: This article is based on publicly available information and is intended for informational purposes only. Readers are advised to verify details from reliable sources.
